I led the end-to-end product design across three distinct user experiences: consumers, distributors, and admin operations.
I designed the consumer app with simplified ordering, checkout, and real-time delivery tracking.
I created a task-oriented distributor app focused on fast order acceptance and efficient route navigation.
I designed an admin dashboard for fleet tracking, user management, and operational data visualization.
I established a unified design system across mobile and web while adapting the experience to each user persona.